German BASF Chemical Group has been focusing on R & D and manufacturing of chemical coatings, and high-tech cooperation and frequent business dealings with many international suppliers of chemical raw materials to maintain long-term, in line with the Chinese market, BASF Chemical Group Coatings (Guangdong) Co., Ltd. in 2007 in Shunde, Guangdong, China, is a wholly owned subsidiary of one tenth of the BASF Group. Is a professional large-scale enterprise engaged in the research, development and production of various high-grade paint and coatings. Rely on the powerful technology of BASF's Chemical Group, the production, management strength, using the most advanced coating manufacturing processes, and Germany, the United States, Japan imported raw materials, on the basis of strict requirements, with particular emphasis on product quality, safe and reliable and environmental security. Continuous innovation and development, is committed to developing high-quality paint products for the Chinese mainland environment. Adhering to the "customer satisfaction, quality first" business purpose, adhere to "quality first approach to development in the domestic market, the successful launch of" Dulwich Devis series of world famous paint, product systems, including interior and exterior green latex paint, decoration paint, and other commonly used commercial coatings. Strict and efficient quality management philosophy and approach: BASF paint in product development, production and management and services, by providing the color and design services, manufacturing quality and stability of the product and the responsibility of protecting the environment, conserve natural resources for the creation of the world community , beautiful environment and to contribute to the survival of our customers. We are committed to: 1) in all business activities comply with quality and environmental laws and regulations and other requirements to ensure the company's products and systems to meet the needs of customers and stakeholders; provide world-class paint manufacturers as to the community, 2) product development and technical improvements to reduce the impact on the environment, to achieve reasonable price, and satisfied with the painting; and implement it in our products. 3) to improve staff awareness and full participation in quality and environmental improvement activities; also asked stakeholders to improve the environmental impact of the product chain, employees and community residents to perform a unified safety and health standards. 4) improve the management practices of hazardous chemicals, waste reduction, recycling, reduce environmental and human risk. 5) the rational use of energy and resources, reduce operating costs, protect the global environment and maintaining ecological balance. 6) to consolidate the company's internal public trust in all business activities to ensure the protection of the safety of personnel and protection of the environment. 7) through LTDO cycle of continuous improvement in the operation of our quality and environmental management system. 8) public commitment to focus on quality and commitment to environment, safety and health protection. Four: 1, and the supporting materials to provide you with the corporate brand book, product manual, engineering tender, store operating instructions, marketing guide book, bag, color cards, thousands of colors card, all kinds of model, leaflets matching items, posters, and VCD discs and other product information, as well as T-shirt, sun hat, a shovel, roller, paint brush and other series of promotional items, and to all franchisees newspaper print advertising (soft articles, rigid advertising solutions) , stores, store shops, road signs, light boxes, a full set of graphic design and production programs, and stores, supporting the shelves of the shop in shop, sample frames, data frames, light boxes and other special items, the company store requires a unified image. 2, the operational guidance for each dealer to provide strong marketing support, sales staff of industry knowledge, training and sales skills training, and sales network construction, surveillance for development, production and program of the terminal display materials, sale of farm system control and maintenance, and comprehensive training for the professional quality of the salesperson. 3, the center of the three-dimensional advertising, local, terminal three ads published three-dimensional support to develop the central advertising, local advertising, investment plans, as well as in the provinces the authority of print media to publish information of a range of products and brand image advertising, and increase the hard-terminal advertising (outdoor advertising, POP) and the terminal soft advertising investment to ensure that the BASF brand has a good reputation and reputation. 4 BASF paint and promotional campaign will be regularly organized in various regions of a variety of promotional activities and to pay all kinds of publicity materials for the coating of specialized training to ensure the steady growth of your performance, special public rallies, BASF products become the public and news media spotlight to further enhance product awareness, reputation, and to guide consumers to purchase, to ensure the continuous improvement of your sales.